How healthy is your brand today?
Twenty-four simple questions, four for each of the Six Trust Pillars. About ten minutes. It is free, needs no account, and your score appears the moment you finish.
Pick the number that best describes your brand right now. There is no wrong answer, just an honest one.
0 of 24 answered
The scoring, laid out plainly
Every question gets a number from 1 to 5. A 1 means the statement is not true for your brand. A 5 means it is completely true.
1. Pillar score
Each pillar has 4 questions. Its score is their plain average.
2. Overall score
The plain average of your 6 pillar scores.
3. Reading
Your overall score sorts into one of five readings.
4. Pillars to watch
Any pillar under 3 is flagged by name with one plain suggestion.
| Overall score | Reading | What it means |
|---|---|---|
| 4.5 to 5.0 | Icon range | Very strong across the board. Model-brand territory. |
| 4.0 to 4.49 | Distinguished range | Strong, with only small gaps left to close. |
| 3.0 to 3.99 | Verified range | Solid. Good enough to move ahead, with room to grow. |
| 2.0 to 2.99 | Needs polish before BrandMark | Real gaps exist. Worth fixing before a formal review. |
| Under 2.0 | Not yet ready for review | Several basics are missing. Start with the flagged pillars. |
The Snapshot is a self-check you run on your own. It is not a decision from the BrandMark Council and does not replace the Brand Mirror.