Step 1 of the Pathway

Join the Brand Alliance

Yearly membership. Approval is automatic once Stripe confirms your payment and you accept the code of conduct. Your Ally seal is issued at once.

1. Choose your tier

Company legal name

Trading name

Country of registration

Industry

Main markets

Main contact name

Title

Work email

Phone

Why are you joining?

I accept the TBAC Code of Conduct. We will keep claims true, treat customers and staff fairly, and not present the Ally mark as a BrandMark.

There is no password field. Your portal login is created after payment and emailed to you.

A verified Stripe webhook marks the payment as succeeded.

Your member account opens with Brand Ally status.

Your login and an automatic password arrive by email.

You appear in the Registry and land in your dashboard.